STATE LIBRARY OF QUEENSLAND

BRIEF: map digital was asked create a custom magazine for the State Library of Queensland to significantly increase communication with the marketplace and build greater consumer awareness of what the Library offers.

WORK: Magazine brand identity and custom magazine.

DETA (Dept of Education, Training and the Arts)

BRIEF: map digital was asked to develop the corporate brand identity for Skills First, the Queensland Government's new approach to recognition of prior learning, and execute the new identity through corporate communication and marketing material.

WORK: Brand identity, corporate and educational marketing material.

TOURISM QUEENSLAND

BRIEF: map digital was asked take over the production of their lifestyle magazine 'Experience Brisbane' and redevelop the publication to reflect TQ's brand values, increase consumer perceptions of the destination, and increase visitation.

WORK: Magazine brand identity, custom lifestyle and travel magazine and online magazine.

PALACE CINEMAS

BRIEF: map digital was asked create a brand identity for the new Palace Barrack Cinemas for all marketing collateral and ad creatives for their teaser campaign.

WORK: Brand identity, advertising creatives, promotional material creatives for t-shirts, bags, water bottles, tickets sleeves, invitations, movie guides, and vouchers. CASE STUDY

BROADWAY ON THE MALL

BRIEF: map digital was asked to develop and execute a digital communication strategy and new marketing identity that would develop Broadway on the Mall's position within the fashion community, boost traffic to the centre and increase customer loyalty.

WORK: Marketing brand identity, digital marketing and advertising creatives.

MAP MAGAZINE

BRIEF: map digital was asked to deliver a rich user experience in line with map magazine's brand values as well as provide significantly improved engagement stream through online conversion.

WORK: Brand identity, magazine, online magazine, lifestyle content, advertising, digital advertising, websites, community blogs.

KELVIN GROVE URBAN VILLAGE

BRIEF: map digital was asked to develop and execute a communication strategy that would engage the local community and build patronage to the Kelvin Grove Urban Village.

WORK: Communication brand identity, custom magazine, magazine advertising and competition procurement.

VALLEY CHAMBER OF COMMERCE

BRIEF:map digital was asked create a communication strategy for the Valley Chamber of Commerce, incorporating digital media, to communicate with current and future stakeholders in Fortitude Valley.

WORK: Communication brand identity, corporate magazine and corporate blog site.

QUEENSLAND MUSIC FESTIVAL

BRIEF: map digital was asked to develop the QMF program guide into a comprehensive magazine, incorporating the program.

WORK: Magazine program.

AUSTCORP

BRIEF: map digital was asked create a lifestyle magazine for Austcorp that would build the Austcorp brand nationally, boost sales leads and increase client and customer loyalty.

WORK: Magazine brand identity, custom lifestyle and property magazine.